60. A camper company that wants to beat competitors
How do you promote an experience that’s completely individualized? ???? In this episode, Phil and Lauren meet with the owner of Happy Campers to discuss just that. Happy Campers offers completely individualized camper designs that needs to be experienced to understand its full value. We discuss the importance of conveying the in-person experience, storytelling on Instagram, offering Instagram takeovers, and maximizing user-generated content.
