56. A data safety expert who wants to sell
How do you sell something that's hard to explain? ???? In this episode, Phil and Lauren meet with Brett Jaffe, a VP of a cyber security company, to discuss tactics to communicate complicated subjects in a succinct way. We cover the importance of building trust by communicating with a personable delivery, and we also give examples of communicating value from the get-go. If your leads' eyes glaze over when you start your company's elevator pitch, this is a must-listen for you!
