50. A tailor who wants a positioning statement
When your career is a mission, how do you describe what you do? ???? In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation. For anyone who feels stumped by the question, “What do you do?” this episode is for you.
