lystn

There are a lot of millennials and Z-generation agents in real estate who are starved of good leadership. How do you build the kind of culture that attracts these people and makes them want to stay? What does it take for you to be the kind of leader that can carry this kind of organization? On this episode, we talk to Rhyan Finch, a team leader who has managed to build a culture that truly provides value.

Takeaways + Tactics

- Brick-and-mortar real estate agencies aren’t going away, but they will likely condense as virtual agency structures develop.

- For a team to function, the leader has to step in and provide the value a brokerage would provide.

- People want engaged leaders, even if it means being told they’re not doing something correctly. They understand the need for good coaching and appreciate the time spent.

When it comes to deciding whether to break away on your own or join a brokerage, you need to understand your individual business and look at the value a brokerage can offer you. If you’re already doing coaching and process management, a brokerage might not be necessary. The future of teams is being able to appeal to Z-gen and millennials because those agents will attract the people that are buying property now. Millennials and Z-gens who are currently buying homes need to have people who can appeal to them and be at their level. To stay relevant, you need to start hiring those people.