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Happy New Year! I hope you’re off to a great start for this new year. Today I’m talking with Rick Sammon about his latest book. This is Latitude Photography Podcast, Episode 139 for January 2, 2022 ___________
Introduction
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Come explore and connect your creative process dots at the Palouse Shoot-n-Print Workshop
https://brentbergherm.com/workshops/palouse-shoot-n-print-workshop/

Member spotlight.

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Main Topic
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Link to Rick's Book: https://www.amazon.com/dp/B09JJJ7RK4/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1634556370&sr=1-3

Visit Rick's Website to check out his other books, workshops and more: https://ricksammon.com/

Rick Sammon joins me once again.. Rick, Welcome to the show!
This is Rick’s 6th appearance on Latitude Photography Podcast, and we’ll have him on once more in the next episode talking about a very special destination, and an awesome experience to participate in with himself and Ian Plant.

Starting right off
Disclaimers
Each photographer and their interests vary, not everything mentioned today will apply to all people, nor should it.
There’s a lot more in the book than we’ll be able to talk about today, plus, I’ve added some of my own thoughts to take us off on a few tangents. These are generally thoughts I had while reading the book.
Some of the questions and comments I have are unique to my situation, listeners are invited to chime in using the fb group with your own questions or points.
Networking
You’ve never met three of the book’s contributors
Do not make enemies
Ego is the enemy - A GREAT BOOK by this title
Strong ego = you believe in yourself
Big ego = the bad part of ego
Basic Premise(s)
Work hard during the day
Don’t put all your eggs in one basket
A Photographer’s Website
Treat everyone like they’re at a local deli
Blog on a regular basis
About what’s in your heart
Give stuff away for free
Socialize
Advertising on social networks?
Promotional posts vs informational/helpful posts (1:4 ratio)
Tagging friends
Networking-all in this together attitude vs. ???
Blending personal and professional interests on social networks
Passive income streams
Affiliate programs
“Buy me a coffee”
Other alternatives, calling it a “tip jar” or simply “donate” etc
Thoughts on a platform such as patreon or BMC vs handling it on your own site
Content production
Starting a facebook group
Aren’t there a TON of groups already out there?
How to manage a group, the proper attitude to take
Establishing goals and purposes
Writing a book
Easy to say/suggest, how hard is it to “do”
Steps that may lead up to a book one day
PDF eBook
Any tips for topics we can develop that will make a good PDF book vs. a regular book idea? Or should we not differentiate too much?
https://expertphotography.com search for The Big List of Free Photography Ebooks. https://expertphotography.com/free-photography-ebooks/
Podcasting
Time commitment roughly 4 hours for a 1 hour show
It’s not for everyone, who should start one?
Recording a class
Looking good: the glasses challenge, either remove them or…
How to develop an idea
Where to publish first. YouTube? Website? Other…
Email newsletter
Intermission
Time commitment, work-life balance
Exercise, your daily routine vs mine, thoughts on the value of exercise and staying active
Selling Prints
Deciding if you’ll print yourself or outsource
Finding an audience

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Resources and Links
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View the pics on the show notes website:
https://latitudephotographypodcast.com/episode/139
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Get yourself on the Globetrotter notifications list. https://brentbergherm.com/latitude-photo-school/globetrotter/
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Join the general notifications list to stay in the know about all the things happening here on the podcast, on my website and workshops I’m planning. I plan to send you an update every 6–8 weeks and I’ll include brief stories behind the images and as always, lessons learned while making them. https://brentbergherm.com/notifications/
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Shop at lensrentals.com with my affiliate link and I’ll get a small commission of the sale: https://www.pntrs.com/t/TUJGRktHSkJGTk1KSEpCRkpOSkVN
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I also have an affiliate link with ThinkTank Photo http://bit.ly/2IMRhOT
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Peak Design affiliate link https://bit.ly/3CEpsBp
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Get yourself a copy of Lumenzia, the luminosity masking extension for Photoshop published by my friend Greg Benz. This is an affiliate link and I appreciate all the support you give by using these links. https://getdpd.com/cart/hoplink/21529?referrer=3zlus6bybwqosokkk&p=101487
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New way to support the show. Donation page on the website. One dollar will send me one mile down the road. Thank you for your support!
https://latitudephotographypodcast.com/donate/
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Find me on facebook at https://www.facebook.com/brentberghermphoto/
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Find the podcast facebook group at https://www.facebook.com/groups/latitudephotographypodcast/
You’ll have to answer a question, who’s the host of the show. Your answer is me. Brent. I’ll also accept the name of any recent guests.
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Find me on instagram @brentbergherm https://www.instagram.com/brentbergherm/
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Find me on YouTube at https://www.youtube.com/c/brentberghermphotography
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Find me online at https://brentbergherm.com