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Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations. Resources and links discussed: * Webpage on GDPR: www.cvent.com/gdpr * Webpage on CCPA: www.cvent.com/ccpa * CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - https://hello.cvent.com/en-webinar-ccpa-recording.html EBooks mentioned: * Event Marketing Strategy for Dummies: https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og * Event Technology Management for Dummies: https://www.cvent.com/en/resource/event-management-technology-for-dummies * Strategic Meetings Management for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies Event Marketing webinar: * Demystifying Event Marketing: https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html Kapow * https://www.kapow.com/?utmcampaign=autmmedium=podcastautmsource=cventautmcontent=kapow-customer-featureautm_term=click