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Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover: The location and demographic settings of our YouTube campaign. How to ad video ads to a YouTube campaign. The types of video ads you can run (discovery, in-stream, and bumper). How we structure our YouTube campaign ad groups. Why remarketing is always a good place to start with for YouTube campaigns. The targeting options for where your video ads show up. The bidding amount to use for your video ads. What success looks like for a YouTube campaign and how to judge results. And we finish out the episode with a Paid Search Trivia question related to click share.About click share - https://support.google.com/google-ads/answer/6299696 On YouTube please like and subscribe, on iTunes please leave us a rating or review, and please share the show with your friends and colleagues on social media. Thank you! Support the show (https://www.patreon.com/paidsearchpodcast)