What are Impressions, Clicks, and Conversions?
Kyle answers the questions: What is an impression when it comes to Google Ads? What is click-through rate? What are the different metrics that show up in the interactions column of Google Ads? What is average cost per interaction? What is a conversion? What are the things that you would want to track as a conversion? What is Conversion Rate? What is Conversion Value? Are Conversion Values the same for all types of businesses? What is Return on Ad Spend (ROAS)? Episode resources and transcript: https://googleadsstrategy.com/what-are-impressions-clicks-and-conversions/
