lystn

Craig Elbert, Co-Founder and CEO of direct-to-consumer company Care/of, joins Aaron to discuss the personalized vitamin subscription service.  Aaron and Craig talk about the best and worst parts of entrepreneurship, the improbable journey of making compostable packaging, and having a kid and starting a company at the same time.  Hear what Craig has to say about the future of vitamins and why CBD vitamins are more likely to hit the market before a catch-all super-pill.  Sign up for Care/of at takecareof.com and follow on Instagram @careof. Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig, and Mathew Passy Learn more about your ad choices. Visit megaphone.fm/adchoices