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Welcome to this episode of Kickstart Commerce podcast where we interview Marianna Felsman — partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC)  services company.   In today’s episode, Marianna and I discuss the following topics:   How business owners often view and value domain names How BlueAir selected its domain name Lessons learned using a domain with a hyphen Lessons learned establishing and sustaining a digital presence Rebranding from a hyphenated domain to a geo service domain to a brandable domain   In closing, don’t forget to subscribe as you enjoy this week's episode via iTunes, GooglePlay, Stitcher or how ever you desire to listen. ????   Last but not least, please visit KickstartCommerce.com and DNAdverts.com to learn more about search marketing and domain investing ideas to grow your business.