Why You Can't Talk to Gen Z the Way You Used To - Where We Buy #152
With missed graduations, off-limits in-person social activities and meager work opportunities, young people have it bad in the COVID-19 crisis. Jasmine Glasheen explains how Gen Z sees the world and the new way that brands and retailers will need to communicate with them. She is a frequent contributor to The Robin Report, Retail Minded and many other publications. Her recent articles include A Mental Health Crisis: Gen Z and Coronavirus and Millennial and Gen Z Trust in a Newly Reopened World. James Cook is the director of retail research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill" Tweet: @JamesDCook Email: jamesd.cook@am.jll.com Instagram: @jamcoo Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
