A New Tool to Engage Shoppers - Where We Buy #106
Eileen Hanson, the Director of US Marketing at Unibail-Rodamco-Westfield joins Zach Goldstein, CEO of Thanx to talk about their newly launched shopper loyalty program. Unlike other loyalty programs, this one does not require membership cards or any real effort on behalf of the shopper. This episode was recorded live in front of a studio audience at Las Vegas Convention Center during ICSC RECon 2019. James Cook is the director of retail research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify | Android Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill" Tweet: @JamesDCook Email: jamesd.cook@am.jll.com Instagram: @jamcoo Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 Read more retail research here. Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
