ANR19 - What Happened to Google Compare?
Today we are taking a pragmatic look at what happened to Google Compare. Recently Google announced that they are shutting down their Google Compare insurance industry here in the United States. If you tuned in to one our earlier episodes this past month where we discussed Google’s failings as an insurance comparison company, then this should come as no surprise. But what we’re looking at today is why this happened and what Google did and did not do that ultimately led to their downfall.
