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It’s been one year since the pandemic started. It’s also been one year since I started this podcast! I started this podcast because I saw a real need to get information to as many spas and salons as possible when our world was changing. Today is no different!On today’s episode, I’m sharing the lasting impact the pandemic has had on the spa industry. I break down four of the biggest things that have changed the way you run your business in today’s world. Here are some highlights: The buzz work I hate (and why!) One important marketing tool that is here to stay The biggest pivot you might have to had make during the pandemic Links discussed on this episode: Defining Your Spa's Brand Message2021 Spa Marketing State of the Unio‪n‬Click here to join The Social Spa Society Facebook group and connect with me on Instagram @thesocialspa.co.