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This is Episode Nine of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀ Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area.  In this ninth installment of this mini training series, you’ll learn:   How PR is defined and where it lives under the marketing umbrella Places to zero in on when finding your first places to try to get a PR placement for your spa   How to craft a story angle that's timely and relevant  The makings of a well-crafted pitch to a media gatekeeper that captures their attention and helps to build rapport for future opportunities  Resources mentioned in this episode: Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.