Create a Digital Product Around Your Esthetic Expertise - Marketing Your Spa During COVID-19 Series
This is Episode Seven of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀ Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. In this seventh installment of this mini training series, you’ll learn: Why a digital product is a beneficial revenue generator to have in your back pocket for times like now and in the future How to get clear on the topic for your digital product that will help your clients and students achieve a transformation What steps to take to pull together your digital product and get it prepared for selling Resources mentioned in this episode: Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing Learn more about creating a website on Squarespace Build out your course or digital product on Teachery (affiliate link) Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.
