Host a Virtual Chat or Hang Out - Marketing Your Spa During COVID-19 Series
This is Episode Five of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀ Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. In this fifth installment of this mini training series, you’ll learn: Why virtual chats make for a valuable way to connect with your audience and clientele How to choose where to host your virtual chat and the benefits of Zoom vs. Facebook Live How to craft a topic around your chat to give the event focus and provide a place for you to demonstrate your expertise Ways to repurpose your virtual chat videos and why it's critical to look at this as an opportunity for connection rather than immediate sales Resources mentioned in this episode: Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing Use a video conferencing tool like Zoom to host your virtual hang out Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.
