Creating a Virtual Consultation Offering for Your Spa - Marketing Your Spa During COVID-19 Series
This is Episode Two of a 10-part series covering 10 action-packed ideas to help you keep your spa social during the time of social distancing. When a crisis and/or recession hits, marketing is often the first thing that small businesses throw by the wayside, but here's the reality: you cannot afford to stop marketing your spa just because your physical doors are closed.⠀ Continue to connect, continue to market, and continue to be a leader in your space and community. As soon as the market ticks up, you will be top of mind, and as a result, back on top in your area. In this second installment of this mini training series, you’ll learn: How to position your virtual consultations for retail sales and new client acquisition Looking through the lens of immediate win versus long-term reward with offering virtual consultations The steps for how to get started with offering virtual consults How to market your virtual consultation offerings and use them to expand your marketshare Resources mentioned in this episode: Download the free ebook: 10 Ideas to Keep Your Spa Social During Social Distancing Create a Zoom or Skype account Scheduling Tools - Calendly and Acuity (owned by Squarespace and included in Squarespace plans) Email Service Providers - ConvertKit (affiliate link), Mailchimp, Flodesk, and ActiveCampaign Click here to join the Social Spa Society Facebook group, and follow Danielle on Instagram @thesocialspa.co.
