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Anisa Benitez is my first ever podcast guest that I discovered on TikTok (@anisabenitez). The discoverability of new faces and types of content on TikTok is like nothing I’ve experienced before – it’s a great way to expand your creative thinking and your subconscious beliefs about what’s possible. Anisa is on a mission to dismantle the 'starving artist' stigma and bring higher consciousness forward through media. She shares content about self-care, mindfulness and what she calls “creative wellness”.  In this conversation, we cover: Using social media to serve others Marketing in a templatized way vs creative marketing Why she left the corporate world to become an entrepreneur  Allowing intuition to inform your decisions  Appetite for substance on TikTok Sustaining creative practices for wellness and healing Social media boundaries Making deeper impact with fewer people over amassing “followers” Cancel culture vs Social media energy hygiene Finding your own way to do social media Is high quality visual content where it’s at?  Anisa’s experience being a primary caregiver to her partner Practical self-care tips I share my recent psychedelic experience  The intersection of marketing and spirituality  See all show notes on wokeandwired.com Learn how to grow on TikTok.