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Melissa Hall (@melissahallny) is brand strategist, speaker and educator. I met Melissa through our mutual love for ceremonial cacao and in this very timely conversation we talk about Melissa’s work and her experience being a black entrepreneur working in fashion, lifestyle, and wellness. We also explore the questions of privilege, non-performative allyship and creating long-term change. See all show notes on wokeandwired.com We cover:  The future of branding Why wellness has to be the foundation of every future business How to elevate your brand in today’s digital world How the future of fashion includes mindfulness, sustainability and diversity  Melissa’s journey from fashion into wellness Navigating wellness and fashion as a black woman  Why she feels more liberated than ever to promote her services The energetics of investing into your business How do we make fashion and wellness more inclusive?  Non-performative allyship Mentioned:  7 Important Questions Every Entrepreneur Should Ask Themselves 'This Is A Very Strange Time To Be A Black-Owned Business' by Trinity Mouzon on HuffPost The Heart Bowl  Connect with Melissa: melissahallconsulting.com @melissahallny @eatwithmelissa Theemergingdesigner.com Connect with Woke a Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Join the Woke a Wired Facebook group. Other episodes you might like:  65: Tanyka Renee – How To Create Iconic Content a Use Visualization To Grow On Instagram 19: Jasmine Takanikos: Making Brand Strategy Personal And Being The Energy Source Of Your Business 10: Blair Badenhop: How To Brand Yourself In The Wellness World, Create Magnetism and Success By Tapping Into Who You Truly Are Quotes: “Privilege can be a beautiful thing… when you act.”