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Sarah O’Grady, Head of Global Social Strategy at Lenovo, joins the Social Pros Podcast to discuss taking risks with content and turning employees into advocates.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince a Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to turn employees into advocates by getting them involved in marketing campaigns Why the era of Facebook may be ending and giving way to Linkedin for content Why Twitter and Facebook are still the primary platforms for customer care Why fewer but bigger pieces of content is better than more content   Resources The Complete Guide to Social Media for B2B from Salesforce Techsmith Brandwatch   Visit SocialPros.com for more insights from your favorite social media marketers.