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Jorgen Sundberg, Employer Brand Consultant a CEO at Link Humans, joins the Social Pros Podcast to discuss the important role of your employees in social media.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince a Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why brand value is important for potential employees How companies can use social to portray life inside the company to potential employees Why B2C companies should have separate social channels for employer branding How to encourage employees to tell stories Why employer rating services like Glassdoor and Indeed are important   Resources Link Humans Employee Advocacy: The Ultimate Handbook Employer Brand Index Employer Branding Podcast Dynamic Signal and Hearsay Systems Advisor Social Glassdoor and Indeed   Visit SocialPros.com for more insights from your favorite social media marketers.