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In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social and where it might be heading in the coming year.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince a Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Mark Josephson — CEO at Bitly Kriti Kapoor — Head of Social Customer Care at Microsoft Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media Kelley O’Brien — Director of Interactive, Digital, Social at Krispy Kreme Laurie Meacham — Manager Customer Commitment at JetBlue Airways Brooks Thomas — Social Business Advisor at Southwest Airlines Visit SocialPros.com for more insights from your favorite social media marketers.