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Sue B. Zimmerman, Keynote Speaker and Founder of Sue B. Zimmerman Enterprise, joins the Social Pros Podcast to discuss how Instagram is rising above other social tools to become the next major engagement platform. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince a Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How using Instagram correctly leads to conversations that drive traffic and conversions Why finding the right hashtag means ditching the crowd and referencing the niches of your conversation How focusing on connecting emotionally through pictures leads to aesthetic consistency and niche hashtags Why getting the most out of Instagram stories doesn't mean using all the time, all the hashtags, and all the tools every time Resources Sue B. Zimmerman on Twitter, Instagram, Facebook, YouTube, LinkedIn, and Pinterest The Instagram Expert The Hashtag Handbook ScreenFlow Reflector Visit SocialPros.com for more insights from your favorite social media marketers.