The Halo Effect: TV Drives Digital
Effectv a TVSquared recently teamed up to analyze TV’s impact on digital during COVID-19 with a report titled “The Halo Effect: TV Drives Digital”. In this week’s TV Talk episode, Jo is joined by James Rothwell (VP, Global Agency, Brand a Industry Relations at Comcast Advertising) and Melissa Hutter (Senior Director, Measurement Strategy at Effectv) to dive into the report and dissect some of the key findings.
