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In this episode of the GrowthTLDR, we talk to Samuel Hulick, a world-renowned expert in user onboarding, and writer of much great content on Useronboard.com. Many more companies are taking a product-led growth approach to their go-to marketing, making user onboarding a vital part of their playbook. But, improving metrics like user activation and free to paid upgrade rates isn't easy. We talk to Samuel about some of the most common mistakes companies make in their user onboarding. We step through Samuel's process for identifying what features and jobs to be done you should onboarding users too. And, we talk about how some of the best products and apps in the World succeed in great world-class onboarding experiences.