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Hello again my motivated tribe of LifeChangers! Welcome back for another information packed episode of The LifeChanger Podcast. We are on a mission to change the world! For today’s podcast, we have one of the most badass babes in the health and fitness building business with us. Lori Kennedy is here to share her story! In this episode Sterling talks with Lori about the following: When does a launch really begin? How to create a successful launch in four phases How to combat skepticism among your clients and prove you are different The importance of validating and supporting your clients Why Lori’s launch system works   Lori begins by describing: her background as a Registered Holistic Nutritionist and Trainer, talks about being her own boss and what lead her to do so, explains why it is important to become a coach, how she achieved her one big breakthrough, and goes in-depth about the genius behind launches.   She also details her self-described “traumatic business building experiences.” Letting us in on how she made $13,000 and change in two days, Lori explains the importance of teaching a skill and solving a problem. How she taught what she knew in her head and how she dumped the research and medical terminology. In doing so, and truly connecting with her community, sales skyrocketed! Lori shares a case study of a client from her community and how she helped this client shift the focus of her content which lead to her business success as well. Finally, Lori explains the power of a launch event and walks you through how to make it work in four phases. This is definitely a life changing episode and one not to miss! As always...Peace, Love, a Gains!   Things Mentioned In This Episode:   Links To Resources: