Netflix Wins Big by Betting on “House of Cards”
Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Harvard Business School professor Anita Elberse discusses how the Emmy award-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.
