Snapshot #61: Launching A New Business Using Social Media Marketing
We talk to Garrett O'Shea, CEO of D.C. furniture moving company PockitShip, about how he has used digital media marketing to launch and grow the business. You'll learn: 1. How Garrett is using digital marketing to get the word out about PockitShip. 2. Why Craigslist ads are challenging. 3. How to use and scale word-of-mouth platforms like neighborhood listservs and NextDoor. 4. Why radio worked so well for PockitShip. 5. Garrett's checklist when PockitShip moves into a new market. 6. How to get started with influencer marketing. 7. Why you need to be hyperaware of review sites like Yelp and Thumbtack and Angie's List. 8. How Garrett's small team handles social media. Links mentioned: ToDoIst Slack Turo PockitShip Facebook page
