Snapshot #60: Why Email Is Still King
We talk to Joe Garcia, Director of Marketing and Innovation at Mark Spain Real Estate, about email marketing, why it's still so effective, and how to do it right (deliver valuable and relevant information!). You'll learn: 1. Why email is still such a marketing mainstay 2. Best practices for subject lines and sender identities 3. How content is determined by the type of email 4. Emojis - yes/no? 5. The #1 goal for email 6. Suggested email content topics 7. How email fits into a larger digital marketing plan Links mentioned: Slack Audible TripIt InteGREAT Silvercar Joe Garcia Twitter, email: joegarcia@markspain.com
