Snapshot #53: Creating Original, Engaging Real Estate Videos
We talk to Ivan Estrada of Ivan Estrada Properties about his excellent video content. Ivan focuses on delivering relevant content of value to his audience instead of just selling and pushing homes. You'll learn: 1. Which topics resonate the most with Ivan's audience. 2. How video content fits in with his larger content strategy. 3. Why millennials reject traditional marketing videos. 4. How to get started with video. 5. How to get comfortable in front of a camera. 6. Whether you should invest in a videography team (and why it has paid off for Ivan). Links mentioned: BombBomb iMovie Kukun Headspace Ivan Estrada Channel on YouTube
