MaM 70: Influencer Marketing from a Brand's Perspective with Kristi Francisco of USAA
Financial services aren’t always the easiest thing to talk about or to put into human language. By using influencer marketing, brands like USAA have influencers tell their story and humanize their message. We recently sat down with Kristi Francisco, Senior Communications Manager for USAA, to find out how they are working with influencers, creating and delivering content, and how both those strategies serve their overall mission. For more details, visit the show notes at https://finconexpo.com/influencer-marketing-usaa/
