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Do you have a relatively large number of email subscribers but not sure how to clean up your email marketing list? Cold subscribers can negatively affect your email campaigns and also your wallet. We recently handed the FinCon email list over to an email nerd and it is really starting to pay off. In episode 52 of the Money and Media podcast we speak with Pete McPherson from Do You Even Blog about: • Importance of breakup emails to get rid of cold subscribers on your list • Segmenting email lists into categories to ensure only relevant information is being sent • Leveraging your best content to warm up your cold subscribers