Episode 3. What Contractors Should Know About Marketing to Women w/ Susan Frew
Have you ever wondered how you can better market to women? What do you think women look for in a contractor? Now, this may seem crazy, but we have a suggestion: Ask them. And our guest today, Susan Frew, public speaker and President of Sunshine Plumbing, Heating a Air, did exactly that. In this episode, we talk about what she learned and so much more. Susan goes over: Why bigger isn’t always better when it comes to revenue or fleet-size The challenges and benefits of operating a woman-owned business in a male-dominated industry Why more women should take advantage of the exciting job opportunities the trades offer If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.
