S5 E. 2 #MakeMySize: How Katie Sturino Turned a Hashtag Into a Booming Business

This week we're live from the first-ever Polka Dot Summit, hosted by Create a Cultivate and Minnie Mouse. Thanks to social media, you can go from idea to launch within hours. But the big question is, how do you build a dedicated community to support that idea? Enter Katie Sturino. The PR-girl-turned-social-media-superstar (who’s garnered a community of over half-a-million people!) launched a movement around making fashion accessible to all. Now she's expanding her reach with her own personal care brand, Megababe. We sat down with Katie to talk all about her journey from influencer to entrepreneur. Join the party on social @workparty and stay in-the-know at workparty.com.   Visit TheOuai.com and enter code PARTY to receive three free samples with your order.   Enter code WORKPARTY at Vistaprint.com for free shipping on all business cards, any style, any quantity.   Guest: Katie Sturino @katiesturino   Produced by Dear Media

2356 232

Suggested Podcasts

IVM Podcasts

Katayune Kaeni, Psy.D., PMH-C

Cameron Hansen, RN

Gerald Welch

Rehoboth Social podcast network

Yashyka Ranika Sehdev