To Amazon or not to Amazon
Amazon has become such a huge marketplace that it is hard to ignore. In this episode, Chris and Ryan break down the reasons you should and reasons you shouldn't use Amazon. At different points in your business, Amazon may be the right or wrong play. If you know how to use Amazon the right way, you can greatly benefit from their vast customer base. But you can't fall into the trap of solely relying on them and they will control your business if you do. In this episode, Ryan and Chris talk about how Ice Shaker balances the use of Amazon to benefit them but not hurt them.
