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In 2016, Maria Ross realized that she was trying to teach her son that empathy was a way to success, when the world around them seemed to be sending the exact opposite message. So she took her years of experience as a management and brand consultant to make the case for empathy not as a moral imperative, but as a business strategy. She turned her research into a book called The Empathy Edge: Harnessing the Value of Compassion as an Engine for Success.