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Summary of the Episode: In this week’s episode, Jess discusses the driving Gen Z buying culture and how to stay relevant during these changing buying times! Tweetable Moment:  Gen Z drives the buying power!Entry Video Link: https://www.youtube.com/watch?v=FDBmzpmzUZ8Register for The Fashionpreneur Academy's FREE masterclass: Wholesale Vendors Decoded: How to source exclusive vendors for your boutique!  happening this Wednesday at 5 pm pacific/8 pm eastern. Join Jess as she teaches you how she has scaled her businesses within fashion! Learn how she has been able to NET over $1M in sales all before age 30! She will discuss how she went from sewing in her mom's basement at age 16 to owning her very own design factory, 3 fashion brands a more. The ultimate goal is to focus on developing a REALISTIC plan of action that requires marketing and brand awareness! Meet her online for class Wednesday!                       Click HERE (http://thefashionpreneuracademy.com/webinar) to reserve your spot.Want to get a peek into Jessica's diary in real-time? Follow her on social media: @Irregular_jess (https://www.instagram.com/irregular_jess)