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In this episode, I interview Anna Macfarlane, whose Instagram account "kidsaretheworst" has almost 500,000 followers. If you're struggling getting your Instagram followers to engage, this is the podcast episode for you. If you feel stiff and awkward when you're posting on social or maybe you feel a little bit robotic and you don't know what to post, this is the episode for you. Anna has the ability to communicate and articulate with her audience in a powerful way. She has learned the skill of conversation and connection on social media.She's not into the hype of getting more followers or becoming Instagram-famous. She's into the real reason that social media exists - It's to be social and engage. Anna actually charges businesses to go in and help them with the info she will be sharing with us for free, so stay tuned for her tips on getting your Instagram followers to engage. Key Points of Discussion: Anna has been doing direct mail, SEO, and all kinds of things online (5:47) She loves the fact that everyone can be a marketer on social media (6:11) Understand what Instagram's goals are and what the site wants from you (6:42) It's not the tool that's the problem. It's the way you're using the tool (7:45) Do your audience audit, and invite them in. Get them that value (11:47) Give content, give value - Start with about three values (15:32) Understand and know who your audience is, how old they are (19:22) Practise your captions over and over; get familiar and comfortable (21:10) Social media is not television, it's telephone (22:56) Starting with a quick, easy question, and then you tell a story (25:07) Give them a reason to go below the fold (25:17) Warm people up and give them reason to share things (26:57) Instagram story or Instagram posts or IG TV? Answer: All of the above! (31:38) -- Additional Resources: Download your free personal bundle at https://alisonprince.com/bundle The 14-day Challenge of Hacks: http://AnnaMacfarlane.com/14hacks Anna's Instagram account "kidsaretheworst" Her Instagram account "annaistheworst" -- Connect with Alison: Facebook Instagram LinkedIn ggg Join the $1-100k Program