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Making a thing is only half the battle. Getting - and growing - an audience can be even harder. With WNYC's Sarah Gonzalez, KPCC's Ashley Alvarado, Merge Records' Christina Rentz and The Mash Up Americans' Rebecca Lehrer. 

Werk It: The Podcast is a compilation of some of the best moments from the live event. Both the festival and the podcast are produced by WNYC Studios and are made possible by a grant from the Corporation for Public Broadcasting with additional support from the Annenberg Foundation. Event sponsors include Cole Haan, M.A.C. Cosmetics, and ThirdLove.com.

You can find more information at www.wnyc.org/shows/werkit.