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Rebekah Epstein is the founder of fifteen media, an agency that works exclusively with PR firms to streamline media relations in a digital era. She specializes in business, lifestyle, fashion and beauty. She also blogs at NeonNotebook. As an NYU college student, Rebekah broke into media at NYLON magazine and Vogue magazine. It was there that she formed tight-knit relationships with national, top-tier media, and got a behind-the-scenes look at how major magazine offices and television studios operate. The lesson? To break through a crowded email inbox, a publicist has to turn their client into an irresistible story, make face-time a top priority, and craft pitches that aren’t just polite – but memorable.