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What is Product Marketing and why is it important for a small business? Chris Deardorff is a product marketing expert and founder of Market Compass, helping small businesses grow through optimizing their product marketing. Are you giving your customers a compelling reason to buy? Chris explains how it works and where to get started. His company also helps small business owner with marketing strategy and planning, positioning and messaging, and go-to-market execution. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)