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From English major to Social Media Entrepreneur. Diana Mitchell - small business owner, author and social media consultant - shares her entrepreneurial journey and insights, examples, tips and advice on social media for small businesses. She recommends alignment between your marketing strategy and growth goals for your business, and introduces the "Top Ten Essentials for Mastering Content." We discuss real examples of how small businesses can implement effective social strategies, particularly on Facebook. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)