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There are over 21 million college students in the U.S. Generation Y (or Millennials) is the largest consumer group in U.S. history. Despite the demographic's size, people often dismiss college students as not having money or they market to them like any other segment of the market. However, students spend up to $30 billion on college back-to-school purchasing alone. There are huge opportunities for entrepreneurs who know how to reach this generation. But how do you market to this young tech-savy generation that has grown up with smartphones and everything available on-demand? To answer this question, we talked with Dean Ginsberg, founder of two successful companies, BinStored and ShuttleHome, that market directly to college students. In today's episode of Small Business War Stories, we explore how to market to college students and much more with Dean Ginsberg.