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With customers now needing hundreds of touch points before they are ready to make a purchase, how do we come up with endless ways to approach them without just hounding them and driving them away? In this short but smart episode of Business Lunch, Roland Frasier gives us the inside scoop on what he and his partners do. They analyzed 4 years of data from over a billion emails a year, hundreds of millions of clicks, a lot of split testing and hundreds of millions of dollars in sales. The result is this messaging matrix that you can glean from and apply to your business. Visit RolandFrasier.com  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Follow @BizLunchPodcast on Twitter and Instagram  Enter Here to Win Some Beats Studio 3 Headphones a Listen #LikeABoss