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Growing your following on Instagram, and more importantly growing your engaged following, can seem like a mystery at times. But Sue B. Zimmerman joins Roland today to share a formula that will set you apart and supercharge your Instagram strategy. Sue will teach you why a good Instagram post has its roots in great video and blog content, and how your engagement on your own posts can really boost the engagement of your followers. IN THIS EPISODE YOU’LL LEARN: The ideal length for an instructional video Sue’s content path, and how this splintered path gives you the most bang for your content buck Why posting on Instagram doesn’t stop once you’ve posted, and how to use engagement to grow your following How Sue uses her personal and business Instagram accounts differently  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Sue’s Website Sue’s Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.