lystn

We're constantly banging the drum on how important it is to have an established audience BEFORE you build and launch a membership. However for some people the temptation to rush headfirst into their membership is just too strong. Truth is that if you haven't built an audience that you can mobilize and monetize, you're going to find it an uphill struggle trying to get your membership off the ground. But it's not all doom and gloom. In this podcast, I share 5 options you have if you're wanting to build a membership before building your audience. Episode Summary: The importance of validating that there actually IS a market for your idea and that you've done your research Why it's worth delaying your plans to focus on building an audience first (and what we did to prepare for our own membership launch) The 3 different options you have for accelerating your growth Alternative products you could create that would make more sense than a full-blown membership at this stage of your business