Should Membership Trials be Free or Paid?
Offering a trial is a great way of moving people off the fence and encouraging them to give your membership a try. However should that trial be free, or should it involve a nominal charge? In this episode of The Membership Guys Podcast, I cover the pros and cons of each option, and dive deeper into the benefits and considerations of offering a trial for your membership. Episode Summary: How offering a trial on your membership can significantly increase sales Why most people instinctively choose to make their trials free The psychology behind a trial period, and how it differs from free vs paid The only metric that matters when assessing the performance of your trial
