How to Win Back Lapsed and Cancelled Members
So many membership owners live in fear of their members cancelling. It kind of makes sense, because the goal of a membership site is to retain its members for as long as possible and so when someone leaves - whatever the reason - it's hard not to see that as a negative. However when a member cancels, it doesn't have to be the end of the road. In this podcast I talk about why cancellations don't mean it's all over, and how implementing a 'win-back' strategy is essential for getting lapsed and cancelled members to return. In this episode you'll learn: Some of the main reasons why your members leave (and why cancellations aren't always a bad thing!) How to create effective win-back campaigns to tempt your cancelled members Dos and don'ts of planning win-back campaigns that work A walkthrough example of email sequences and promotions that will get your cancelled members to return
