lystn

In many ways, launching a new membership website is one of the biggest marketing opportunities you'll experience as a membership owner. So it makes sense why some people may advocate for constantly closing and re-opening your membership in order to recapture that opportunity over and over again. But it's not quite as simple as that. In this episode, I cut through the hype and talk about why I strongly dislike "closed door" marketing tactics and why it might not be the best thing for your membership strategy.